Ryan & Trevor focus on creating a custom and curated strategic game plan when selling your property. Our game plan centers around the following parameters; Approach, Due Diligence, Narrative, Pricing, Listing Strategy, and Agent.
Our Approach
We always try to identify who the potential buyer would be and how we can provide the proper marketing to attract the desired buyer profile. We look at all attributes of a property including location, size of interior home/lot size, views, style, condition of property and value add possibilities.
For example in the Palisades one of the biggest needs for a buyer is interior and yard space considering the majority of buyers have children. In order to maximize a property sales price we tend to recommend advertising a listing as a “pocket listing” and to market it to the general public. By sharing a property only with the top brokers we can achieve significant feedback from sharing with very few individuals early on, and creating a way to have those individuals reach out to us. If we want to achieve a higher price point than what comparable properties might suggest then having it first as a pocket listing is a great way to achieve this. If we ultimately come to market we can then finalize a new price point and to the general public it will look like a brand new listing.
It will not come off as a “stale listing” that has been on the market for a significant amount of time. It is also difficult for buyers to gauge value when the property is a “pocket listing”, when it is not seen by the general public. By keeping the property exclusive we can also receive constructive feedback of any negatives the property might contain and rectify these issues to the best of our ability before coming to market. Another part of our approach is to implement the idea of “Scarcity” and “Exclusivity” and communicate this to possible buyers and their agents. By using the strategy, we can use the off market approach to slowly showcase the property to the most qualified buyers, this narrative will help ensure that the property they are interested in is the only available like it, and give us the best chance at maximizing the sale price.
Our client constructed a modern farmhouse in the Marquez Knolls Neighborhood and wanted over $4 Million with no supporting comparable sales sold within the neighborhood. By advertising the property as a pocket listing we were able to attract multiple showings. Many buyers did not believe in the asking price but we identified one buyer who had extreme interest.
He understood that the comparable properties did not support the asking price however it was difficult for him to gauge the interest we were receiving and he did not want to lose out on the property. He ultimately paid 10% over what comparable comps has sold for, and set a record in the neighborhood.
We work with our clients to gather all material facts related to the property.
Knowing this information upfront is critical to the prospective sale of your property as it will give us the opportunity to correct, repair, and mitigate the issue in the best possible way to ensure that it does not prevent a sale or end up in a large credit due to the buyer.
Our due diligence, before we begin marketing will ensure a smooth transaction and have all the answers before the buyer asks them.
Before we listed the property, the seller disclosed that there was work done on the house without a permit. We suggested to rectify this issue before coming to market and they declined. They requested us to disclose up front to buyers (before entering escrow) that there was no permit for the work done. We were on the market over 60 days without an offer on an otherwise very sellable house. We then convinced the sellers to take the property off market and permit the work, through one of our vetted contractors.
The permit was completed very quickly and we put the property back on the market and were able to garner an offer very quickly without the galring negative. We alsopulled the preliminary title report before the listing, and found that there was an encroachment from the neighboring property we were able to disclose up front to other buyers. This netted us an offer that was much higher and lead to a successful sale.
Narrative
After gaining a thorough understanding of our clients needs, we work together with our clients to craft the narrative for your property.
The top agents and their qualified buyers tend to ask the most questions and gather as much information about the property, the seller, and the selling situation as possible before making an offer. As your representation, we need to represent you and your sale with strength, to ensure we can net you the highest possible price, best terms, and your desired outcome.
Composing the sales scenario that gives you the greatest leverage while also communicating the facts is very important to maintain leverage, but also create a synergistic relationship with the buyer to ensure that when we enter escrow, we will be able to close smoothly and seamlessly.
We had a couple that was going through a divorce, instead of disclosing any idea that this is what the sellers could be going through, we discussed the reasoning for selling with the seller and ensured that this was a standard (with no stress) sale
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The pricing of your property is extremely important. The comparable solds in your local area and APN are the best indicator of what the value of your property is worth.
With this said, if the current climate of the market is increasing, we can utilize different strategies to give you the best chance of obtaining your desired sales price. These strategies vary from the “Slingshot Method, to a Bidding War Strategy.
We price the property to position our clients in the best place to get what they want, while also understanding the critical components of finding the right buyer. Three pronged approach
Comps showed $3.8M, in first 5 days we received an offer for $3.7M we held off and sold for higher. Or hartzell we sold for 4.2M when comps said 3.8M, or Northfield.
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Listing Strategy
After the above steps are thoroughly discussed, we share our properties exclusively through Top Agent Network and through our other direct marketing channels. Top Agent Network consistently has the top agents reach out with their Buyer Needs for certain areas, and we share information with each agent on a per agent basis.
We vet all individuals before sharing information, thus keeping the property an exclusive opportunity. As time elapses and if we do not achieve an offer at your desired price point, we gradually open up our marketing to more people and share information more freely. In actuality, we are beginning our full on marketing strategy for the property, but only to those that need to know about the exclusive opportunity. If we do not attract our buyer through these avenues, we will bring the property to theMLS upon completion and continue the steps as outlined. A complete video, photography + aerial, 3D tour, are all things we will employ to ensure we provide the best quality marketing.
Through our relationships and broad network with potential buyers & sellers, we are able to gather information and create buzz quickly which generates ample activity on our properties. This has helped us to establish ourselves as the fastest growing team in Los Angeles. An agent should always be able to deliver the best outcome for our client while also taking into account the buyer’s hesitations and providing optimism to their arguments.
Carbon Canyon, gradually opened up to the market and received a great offer on market from that special buyer.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Through our relationships and broad network with potential buyers & sellers, we are able to gather information and create buzz quickly which generates ample activity on our properties.
This has helped us to establish ourselves as the fastest growing team in Los Angeles. An agent should always be able to deliver the best outcome for our client while also taking into account the buyer’s hesitations and providing optimism to their arguments. Our team of 3 licensed agents and 1 transaction coordinator will be at your disposal to ensure the successful sale of your property. In 2020, we sold in the Top 10 in Pacific Palisades for closed Transactions, while being a top 100 team in the California. 1000 team in Nation.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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